Communications Toolkit

Through community teams, we are building the power of our voice to push our leaders to make a swift and just transition to renewable energy. This toolkit provides the resources you may need to plan events, draft communications and use social media platforms. If you have any questions, please contact [email protected].

Tabling Resources

If you are doing outreach, here are some resources to help.

Files (you can download files after clicking on the link):


Tools for the Switch to Clean Electricity in Massachusetts

Social Media Best Practices

  • In Massachusetts, starting in 2015, the name of our campaign is Switch the Source Now: Clean Energy -> Healthy Kids. If you are using Twitter, the hashtag is #SwitchTheSourceNow.
  • When creating posts using memes or photos on Facebook, ask your followers to like and share the posts. The more likes and shares you get, the more people see your post.
  • Reply to those who have liked or commented on your posts.
  • Thank people for following and retweeting/sharing your posts. Follow new followers back and engage with them as appropriate.
  • Don’t engage in negative conversations in comment threads. Friendly debate and open conversation is one thing, hurling insults and arguing is another.
  • Don’t set up your Facebook to automatically feed into your Twitter and vice versa. Different platforms have different cultures.(i.e., You shouldn’t be posting to Facebook as often as you post to Twitter; Facebook posts will often be too long to fit the 140 character limit of Twitter and will cut off your post.)
  • Share photos and images as appropriate – especially on Twitter, posts that contain a photo receive higher levels of engagement. Videos are the best performing posts/tweets.
  • Don’t get discouraged! There is no silver bullet piece of advice you can follow to get high levels of engagement with your audience. You have to learn what your audience likes and respond. Don’t be afraid to throw lots of stuff at them and see what sticks.

Click here to download sample posts

Click here to download social media photography tips

Best practices for getting your Letter to the Editor published

  • Connect your letter to a specific article, op-ed, or topic recently covered by the newspaper.
  • Be sure to use proper grammar and spelling.
  • Have a friend proofread your letter to ensure it makes sense and to catch any typos.
  • Avoid an angry or mean-spirited tone.
  • Check the submission guidelines for the paper/publication to which you are submitting. Different publications may have different guidelines and rules.
  • Keep your letter short and to the point. Letters to the editor should be about 250 words.
  • All politics are local: Editors will be more interested in publishing your letter if you can tie your point into a timely local issue.
  • Don’t get discouraged: Smaller, local papers are more likely to publish your letter than large national publications.
  • Include your contact information, including email address and phone number. It’s likely the publication will want to confirm your wrote the letter before printing it.

Click here to download a sample letter

Click here to download a Sample Press Advisory

A wonderful resource recommended by Sandra Haynes can be found here: ( It explains how to contact representatives and has very detailed contact templates on reaching your representatives in an effective way.


Massachusetts State Representatives’ Contact Info:


Massachusetts Congressional Representatives:


Massachusetts Senators:


New York State Representatives Contact Info:


New York Congressional Representatives:


New York Senators: