Engaging the Media
Before your event, send the local press a Media Advisory to get their attention
A media advisory alerts the media, in a concise manner, to upcoming events (like a press conference). Think of it like an invitation that answers only the important questions: Who, What, When, Where, and Why.
Key elements of a media advisory
- It should be brief and to the point.
- It should contain a headline detailing the most important information.
- It should include the five W’s mentioned above.
- It should include contact information for reporters to get more information for their pieces and the contact information you would like to be published if this is for a listing.
Then for your event, send the local press a Press Release
A press release has a different purpose than a media advisory. It should read like an article, with quotes and facts, to stimulate possible pick-up by small papers and to generate print and broadcast reports at larger outlets. Whereas a media advisory offers basic information, a news release creates an image and story that journalists can use alone or use as background when writing a story.
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