** REQUEST FOR PROPOSALS - NEW WEBSITE**
Mothers Out Front invites talented, innovative, mission driven web design firms to work with our staff and members to design and develop a new website that supports the growth of our movement and our ability to win impactful campaigns. We envision a site that will help us amplify our message and successes, attract new members and create a community for our existing membership to learn together, share their stories and take action.
We would like the website development to be driven by an initial, comprehensive digital strategy that includes our social media channels and allows our digital presence to be fully integrated. We are looking to use digital to promote and amplify our current work, expand our reach and provide greater opportunities for mothers to take action regardless of their geography and proximity to an existing team.
Mothers Out Front launched in the Boston area in January 2013. Founded on the conviction that there is no more powerful force for change than women who are empowered and activated to protect their children and their communities, we are building a diverse national movement of mothers, grandmothers, and caregivers dedicated to convincing elected officials and business leaders to work for a swift, complete, and just transition away from fossil fuels to clean and renewable energy.
Using a deep community organizing model, we empower mothers to step into active leadership roles by providing the structure, training, coaching and tools they need to develop and win community-level and statewide campaigns -- getting clean energy legislation passed, stopping construction of new fossil fuel infrastructure, fixing gas leaks, and addressing climate change impacts including increased frequency and intensity of flooding and wildfires, as well as a range of health issues like asthma.
Mothers Out Front continues to grow as a national movement with 38 community teams in eight states across the nation including Massachusetts, New York, Virginia and California. We have over 21,000 supporters who are engaged in our work in some way. We are member led and include our volunteer leaders in all aspects of our work.
We are a virtual organization. Our membership is comprised of teams working together in local communities. They are supported by staff who conduct meetings both in person and over web-based video systems. While our teams and staff do meet in-person, much of the work is conducted through email, web-based meetings and shared web-based resources. We need a website that supports and enhances that virtual workplace.
MISSION AND VALUES
We build our power as mothers to ensure a livable climate for all children.
Realizing and Building Power
- Together, we are powerful and we use our power to move decision makers to take actions that will ensure a healthy environment for all children.
- We are led by our membership. Leadership and decision making are shared across the movement, and the process and outcomes are made transparent to our members.
- We build collective and individual power by encouraging personal agency, learning and sharing, innovation and risk-taking.
Building an Inclusive Community
- We are an inclusive movement where mothers’ voices are front and center.
- Our work is impactful because we have a strong community built on relationships, kindness, mutual respect, and collaboration.
Working for Climate Justice
- In all we do, we keep our mission of a livable climate for all children at the center of our work.
- We lift the voices of those who care for and nurture children so that we are heeded by those in power.
- We focus resources particularly in those communities who suffer the injustices of climate change and fossil fuel use today and have been historically marginalized.
Persevering with Hope and Urgency
- We act with urgency because we know that climate change is a critical and encompassing challenge of our time.
- We maintain hope by working together on concrete solutions toward a livable climate for all children.
- We do not give up.
Our new website will have two key audiences:
- Newly interested mothers who discover the organization and need to easily understand how we operate and how they can get involved.
- Existing leaders who need to share information about their campaigns and actions. Leaders also need access to resources such as materials, training videos and toolkit.
We also need to present a compelling, impactful story to donors, elected officials, decision makers, press and others who may be using the website to assess our ability as effective organizers.
NEW WEBSITE OBJECTIVES
- Attract and guide a diverse group of newly interested mothers to join our work
- Share resources and information that enable our leaders to be strategic and effective in their actions
- Connect our members to each other and to the work that is happening across Mothers Out Front
- Create excitement around who we are, what we are accomplishing and the potential we hold
- Works with Nationbuilder database
- Has an intuitive design that is easily navigated by users of all abilities
Makes it easy for visitors to get involved
- Clearly encourages sign-ups to our email/ database
- Promotes donations and membership
Facilitates participation in digital actions
- Enter a zip code and teams or actions near you appear
- Facilitates participation in on-the-ground activities (joining a team, attending a rally, etc.)
Supports and highlights our growing multimedia content development: videos; animations; slideshows; podcasts; blogs
- Clearly highlights latest news of organization
- Highlights our social media prominently through a feed or ticker
- A map to see where actions or social media activity has taken place
- Provides each team with their own pages with calendars and blogs
Enables member-to-member idea sharing in a private setting
- Member-only password protected section
Access to member-only documents
- User-to-User document sharing (if possible)
- Chat or forum features
CURRENT WEBSITE ASSESSMENT
Inspiration: While many people find us online, we want a website that inspires a diverse group of mothers and others to get involved with our work. Our current website has flashes of inspiration but does not draw people in as effectively as we would like.
Simplicity and Streamlined Presentation: Our current website lacks the clarity to allow a user to quickly assess who we are, what we do and how to become involved. We have many teams working on various projects with a lot of information. We struggle with how to present that information in a way that is easily digestable to new users and promotes participation. While much of this is a content overload issue (which we are working on), the website could be streamlined to provide less choices to a new user instead driving that new user towards sign-up and action.
Also, we currently have a main “nation” mothersoutfront.org and four of our states have their own separate website: ma.mothersoutfront.org; ny.mothersoutfront.org; va.mothersoutfront.org; ca.mothersoutfront.org. We need help identifying the needs for these two separates sites and even assessing if this is even a good idea.
Action Orientation: While we have strong visit numbers to our homepage, those numbers do not convert to sign-ups to our database. It take three clicks to discover a listing of teams in Massachusetts and then it’s not entirely clear what to do if there isn’t a team near you. We want a website that naturally guides a visitor to engagement and action.
Intuitive Navigation: Existing members struggle with the menu navigation. We want mothers to be able to find what they need and even when they don’t know exactly what that is.
Sharing of Resources: Our current website does not fully support the sharing of tools, best practices, and other resources with our leaders. Our organizers are often pulled to simply help members find resources which should be easily accessible.
APPROACH TO THE REDESIGN
Mothers Out Front would like an inclusive process that includes our volunteer leaders and staff in the development of a new website. A committee comprised of volunteer leaders from several states and staff will participate in the process through web-based meetings.
We are looking for a process that considers the many voices who are part of Mothers Out Front, those communities who we hope to reach but haven’t yet, and the work that has already been done, including a recent strategic communications plan. This process should include specific input points including developing the overall goals and objectives, reviewing the initial design and site plan, developing specific content, etc.
- A comprehensive, digital strategy designed to grow our digital program and integrate our channels effectively
- A project plan that clearly defines milestones, explicit points for input and overall timeline
- An innovative design to produce a website to meet goals
- A development of a site that can be managed and administered by Mothers Out Front staff
Our comprehensive budget for the entire project is $75,000. This must include the digital strategy and the three stages of website development: assessment; design and implementation.
- Anne Roach, Communications Manager
- Michele Gielis, Digital Organizer
- Bimina Ranjit, Communications Associate
- Proposals are due Friday, December 21st.
- Finalists will be contacted January 3.
- Finalists will be interviewed the week of January 7, 2019
- We expect to hire a consultant by mid-January 2019.
- AGENCY NAME
- PRIMARY CONTACT
- NAME, TITLE
Please include the following in your proposal:
- A description of your firm and its history
- An overview of how you would approach this project including the process and style of the engagement. Please share your understanding of the project’s scope and deliverables
- Share proposed timeline for project completion that is both reasonable and aggressive
- Biographies of all key staff who would be involved in this project
- Share details of your experience:
- List and describe projects that are similar in scale that your firm has completed.
- Please include samples of work
- Include any experience working with volunteer led organizations
- Proposed budget
- 2-3 relevant references
Please submit your proposal by December 27, 2018. For further information, please contact Michele Gielis at [email protected]
Anne Roach, Communications Manager
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